Those of you at the AGM will recall the presentation by Jon Carter, Marketing Director of CPL Distribution. CPL are probably best known as the largest and oldest distributor of coal and solid mineral fuels in the UK (excepting Scotland).
They own the Homefire brand and as well as direct delivery to consumers youâ€™ll see their product outside many petrol service stations, B&Q etc. During a meeting early this year your board were trying to come up with endorsement type ideas for the Guild brand and we decided to give CPL a call.
Daniel Hodgson met Jon Carter and they quickly realized the upside for both parties. What started as an idea for an information booklet quickly became a 20 page A5 glossy brochure, â€śThe Good Fuel Guideâ€ť, packed with useful information for your customers.
It covers subjects as diverse as chimney safety, storing fuel, chimney terminals, CO issues and lighting a fire. It contains excellent information on the CPL product range. There is also a section for your details. You can present it to your customers as a sweeping history for the chimney â€“ to be updated each year. There is a generous 20% discount on a 1st order to customers wishing to purchase any of the CPL fuels.
CPL have recognized the power of our potential to distribute The Good Fuel Guide to our customers and are shouldering all the production and printing costs. We just need to pass it on.
It contains something useful and interesting for every customer and you can draw attention to any section which is immediately relevant to their situation e.g. dangerous terminals, ventilation issues, CO issues etc.
If you use it properly it will enhance your professional status and increase your business. We have produced a short training video which you can see athttp://www.youtube.com/watch?v=Jseh1VDDftQ It gives some pointers as to how to use the Good Fuel Guide to your best advantage.