Burnright was launched in March 2018.
It helps consumers to significantly reduce pollution through efficient use of their fuels and fires at home.
Co-founders Lawson Wight and David Sudworth brought together Lawson’s knowledge of the problem and David’s marketing skills to create an industry wide campaign.
Professional chimney sweeps have long been aware of the unnecessary pollution problems caused when fires and fuels are not used correctly (efficiently). The campaign provides sweeps with a range of materials, tools and media, making it easy to get the right messages to their customers.
The roots of the campaign were formed many years before when Lawson produced a ‘Wood As Fuel’ document for his customers. As a chimney sweep, he knew the importance of educating customers on how to use their appliances effectively, as well as how to choose the right fuel and all the other factors which ultimately affect air quality.
With the proliferation of solid fuel appliances and the lack of consumer understanding, it was becoming apparent that this information needed to get to a wider audience. David’s background in marketing and communications helped shape this informal information into a proper, identifiable, professional campaign.
And so Burnright was born.
Since it started, Burnright has received widespread support from people right across the solid fuel industry, including chimney sweeps, trade associations, organisations and suppliers, and beyond.
The government department DEFRA specifically referenced Burnright in its Clean Air Strategy, making clear that the efforts we were taking can help make a difference.
Burnright is an independent, grass roots campaign – run by chimney sweeps for the wider benefit of everyone, including those who don’t even have a solid fuel appliance.
BECAUSE WE ALL BREATHE THE SAME AIR…
Chimney sweep association representatives meet with Defra Air Quality officials at Westminster.
Are you a solid fuel professional? – Use the password burnright to see additional campaign information and resources on the Burnright Trade Information page.